| Board repairs debt issues, promotes TCI | | Print | |
| Written by Richard Green/richard@fptci.com | |||
| Thursday, 17 February 2011 12:16 | |||
![]() Once mired in $8 million of debt, a much leaner Tourist Board is nearly solvent now and is increasing its promotion of the Turks and Caicos Islands. Acting Tourist Board Director Ralph Higgs said the interim government put up more than $3.5 million to help settle the huge debt the board had run up, and much of the balance has been reduced by creditors. Some of those creditors were big travel magazines, which now are running TCI ads for the board on a pay-as-you-go basis. “Some publications that the board has placed inserts in include Caribbean Travel and Life, Destination Weddings and Honeymoon, American Way, Celebrated Living, USA Today, Dreamscapes, Uptown, etc.,” Higgs said. In December the board sent termination letters to 11 employees, reducing the staff by almost 50 percent. The annual budget has been reduced from $8 million in 2006-07 to $2.7 million this year and next, Higgs said. Other savings were achieved by relocating “huge and extravagant” offices in Manhattan and London, he said. A new 60-day ad campaign in the Big Apple will put the TCI on huge display in Times Square, Higgs said. The board also has resumed exhibiting at Diving Equipment and Marketing Association conventions in the U.S. and Europe to promote diving, especially on Grand Turk and Salt Cay. Despite big changes at the board, its future is still unclear. A Tourism Working Group appointed by the governor suggested in July that the board be replaced by a Tourism Authority controlled by a board of eight private businessmen and four ex-officio members from government. The group recommended an authority staff of 14 employees during its first year, adding seven more by the third year, with total salaries and benefits of $1.3 million in a total budget of about $4 million. The current Tourist Board would then be responsible only for managing a programme for enhancing awareness and educating the population on tourism. No action has been taken on the group’s recommendations, which include splitting the current 11 percent accommodations tax so that the new authority would get 2 percent for operations and the government would get 9 percent.
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