| Surveyed tourists loved TCI, would return |
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| Written by Richard Green/richard@fptci.com | |||
| Thursday, 15 September 2011 08:12 | |||
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Most tourists surveyed in March were very willing to return to the Turks and Caicos Islands, where they thought tourism services and product was very good. However, some expressed dissatisfaction with the availability of souvenirs to purchase, while others complained about dangerous driving of taxis and high rates. The data for the survey came from 1,324 visitors over the age of 15 during the week of March 15-21. In cases where people traveled in families or groups, personal characteristics were elicited from the person who took the survey. Those surveyed rated taxi service as average to poor. The interim government has been working on new laws governing taxis, limousines and other public service vehicles that require all drivers to successfully complete a customer service training course provided by the tourism ministry. Fines for speeding were also increased significantly this year. The survey showed that most tourists are families and couples on vacation, but very few leave Providenciales to visit the other islands. While more than 77 percent of tourists surveyed in March were from the United States, they were the least likely to leave Providenciales. The Tourist Board has said that it would be expanding advertising in the Providenciales International Airport to promote the other islands. New advertising media is currently being installed in the baggage claim area. Not surprisingly, most visitors come to stay at Beaches Resort and Spa, the country’s largest resort, but most did not come here on a package travel deal. Nearly one third of visitors came to the TCI on recommendations from friends and family, while 30 percent said there next main source of information about the destination was from the Internet. The Worldwide Web also was the main source of booking their trips, with 45 percent booking online with an airline and 20 percent online through a travel website. Only 31 percent booked through a travel agents or tour operators, the preferred method for most Canadian travelers. The Survey of Departing Visitors 2011 is the first in a series of publications on tourism statistics to be released by the Statistical Office of the Department of Economic Planning and Statistics in collaboration with the Tourist Board during the 2011 calendar year. The report is intended to provide key players in the tourism industry with useful information for planning and marketing strategies and programs. Click here to read the complete tourist survey
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